Gordian Tork is the chairman and chief executive officer of UNITERS, the global company he founded in 1991. In 2009 Gordian Tork introduced the Uniters brand to the United States, founding Uniters North America.

Based in West Palm Beach, Florida, Uniters is now one of the world’s top names in the administration of service plans and the manufacturing of care products for home furnishings.
UNITERS North America is composed of more than 100 team members who serve the customer service needs of major corporations, small businesses, and home consumers. From an advanced call center to the infrastructure and services that power the one of the world’s most advanced technician networks, UNITERS' broad range of warranty administration services and solutions has helped millions of customers around the world achieve the outcomes that are most important to them.

Through UNITERS North America, Gordian Tork has set out to change the servive plan and warranty administration industry with a transparent process that allows both furniture stores and consumers the ability to follow their claims process to ensure a quick and fair resolution. UNITERS has also taken steps to make their plans consumer friendly in regards to generous reporting times and broad coverage of accidental damage. "We've seen how other plans are written to stack the odds towards a denial, but a protection plan with significant restrictions and hurdles for the consumer serve neither the consumer nor the retailer in the long run." said Gordian Tork. "We constantly look for and implement new ways to provide the greatest value in protection plans."

Gordian Tork and Uniters support The Brijuni National Park, The Loggerhead Marinelife Center, Safe Harbor Animal Rescue, as well as the U.B. Kinsey Education and Community Center and the Jacob Isaac Rappoport Foundation.